Nissan

To launch the completely redesigned Nissan X-Trail, the brief required a narrative that highlighted its bold new aesthetics and commanding road presence. Serving as the lead conceptualizer and scriptwriter, I developed the "Nunca Desapercibido" (Never Unnoticed) campaign.

The core concept turns the SUV's striking design into a thrilling visual story: the vehicle is so captivating that it literally draws the spotlight wherever it goes. The TV spot features a couple playfully evading relentless searchlights through a nocturnal cityscape. This high-energy chase not only showcases the X-Trail's agility and premium styling but also proves that standing out is part of the thrill.

Print & Key Visuals

The campaign extended into print and out-of-home, freezing the narrative's tension by placing the X-Trail directly under the glow of the spotlights.