Pontiac

The Pontiac Matiz G2 was a budget-friendly compact car that secretly packed an impressive list of features rarely found in its category or price range. To capitalize on this, we developed the concept "Presúmelo" (Boast About It).

The campaign was built on the insight that when you get a great deal on something unexpectedly premium, you can't help but show it off. The print execution placed the car center stage outside a theater, with its doors wide open to display the interior, much to the curiosity of onlookers. The accompanying radio spot took this idea further, humorously depicting a driver at a gas station insisting the attendant "check" not just the oil and tires, but the air conditioning, the CD player, and the new upholstery.

Radio Spot