Panditas

When Ricolino launched a new line of Panditas (gummy bears) featuring an extra-soft texture and new tropical fruit flavors, we needed a fun, engaging way to communicate this product upgrade to kids and parents alike.

The solution was the "Spanditas"—an exclusive, relaxing spa resort just for Panditas. The campaign visualizes the gummy bears getting hot stone massages with cucumber slices on their eyes, sweating it out in the sauna, and lounging by the pool. This whimsical narrative playfully explains exactly how the gummies achieved their new, softer texture and tropical vibe, perfectly capturing the brand's joyful essence.