Mexicana

As conference calls became increasingly common, Mexicana noticed that many business clients were opting out of flights and choosing to hold their meetings over the phone instead. To counter this trend, we needed a campaign that reminded executives of the irreplaceable value of face-to-face interaction.

We developed the concept: "Cuando haces negocios por teléfono, no sabes con quién los haces" (When you make deals on the phone, you don't know who you're dealing with). The print ad visually captures this by showing a janitor sitting comfortably at an executive's desk, feet up, casually taking a business call. The television spot expands on this comedic scenario, showing a confused cleaning staff member intercepting a high-stakes futures market investment call, proving that the best—and safest—way to secure a deal is to fly there and do it in person.

TV Spot

Print Campaign

Radio