Mexicana

To promote Mexicana de Aviación's direct routes between Mexico and Canada, we needed a simple and striking visual to communicate a special promotional offer: a $100 CAD discount on flights to the country.

The resulting print ad relies on a clean, elegant piece of origami. By folding a $100 Canadian bill into the iconic shape of a maple leaf, the execution instantly connects the destination with the exact value of the discount, delivering the message with zero visual clutter.

Print Campaign