+KOTA

As the largest pet store chain in Mexico with more than 200 locations, +KOTA sought to announce its new home delivery service in 2012. The challenge was to create a memorable and simple advertising campaign to spread the word to their target audience.

The solution was "Delivery Dogs"—an ambient campaign featuring cute little "dogs" carrying delivery boxes and walking around city parks to share the message directly with pet owners. The idea instantly engaged pet lovers, resulting in more than 1,500 deliveries within the first three months of the service's launch.