+KOTA

+KOTA introduced a specialized service designed to connect pet owners who were looking to breed their dogs. To advertise this "Servicio de cruza" (Breeding Service), we took a humorous and relatable approach to the dating world.

The print campaign featured striking portraits of unconventionally attractive or "ugly" dogs—like a scruffy terrier with a prominent underbite and a wide-eyed hairless dog with wild blonde hair. We paired these visuals with the punchy headline, "No todos la tienen tan fácil" (Not everyone has it so easy). This playful execution successfully highlighted the usefulness of the matchmaking service and was awarded at the Círculo de Oro in 2012.