Mappa

The Spring/Summer 2026 campaign marked the launch of Mappa's new glossy lime green and mist blue colorways, alongside a versatile new line of accessories including foldable tote bags and bag & pack backpacks. The vibrant tones of the new products directly inspired the campaign's visual narrative, grounding the art direction in sunlit tennis courts and serene lake settings.

This long-form hero video served as the anchor piece, strategically designed to be modular. From this master edit, we extracted multiple shorter, product-specific lifts for targeted digital and social media ads. I oversaw the complete on-set production and post-production process, and utilized advanced generative AI tools to compose the original music, design the foley, and produce the voiceover.