Mappa

The Fall/Winter 2025 campaign introduced the highly anticipated Mappa Original Pro, elevating the brand's offering for the modern traveler. The cinematic hero video, grounded in the narrative that "between places, the journey continues," was designed as a modular, foundational asset. From this long-form exploration of movement and premium lifestyle, we extracted numerous product-specific lifts tailored for targeted digital and social media ad placements.

Technical Feature Explorations

To contrast the lifestyle-driven art direction of the main campaign, we developed a series of photorealistic 3D-generated videos. These precise visual explorations strip away the environment to focus entirely on the Original Pro's flagship upgrades: the quick-access padded laptop compartment, the integrated dual USB charging ports, and the frictionless 360-degree Hinomoto wheels.