Nissan

The Nissan Kicks was an SUV deeply inspired by the vibrant, energetic nature of the Brazilian market. To capture this youthful and playful vibe, an international team of creatives was assembled in Brazil for an intensive brainstorming summit.

The resulting narrative visualizes the city not as an obstacle, but as a playground. The spot reflects the thrill of "playing" with the urban environment—and winning. For this specific campaign, my role shifted from top-level strategy to hands-on copywriting and creative ideation. I was responsible for pitching core concepts, refining the ad's narrative arc, and providing direction on how specific scenes should be captured to maximize the playful tone.

Behind the Scenes: International Brainstorm

Cross-cultural collaboration in the war room, shaping the narrative for the Brazilian market launch.