Círculo Creativo de México

These two print ads were developed as submissions for the "Jóvenes Creativos" print category, a youth contest hosted by the Círculo Creativo de México. Brainstormed and crafted in collaboration with fellow copywriter Felipe Rubio, the objective was to raise awareness about water conservation for Día Mundial del Agua (World Water Day).

Instead of using traditional guilt-trip messaging, we approached the brief with two quirky, visual metaphors. The first ad highlights the absurdity of leaving the tap running by replacing the user's hand with an arcade claw machine grabber, accompanied by the message, "No es tan difícil cuidarla" (It's not that hard to take care of it). The second execution shows a transparent, invisible person washing dishes to deliver a stark realization: "Desperdicias más agua de la que eres" (You waste more water than you are).

Print Submissions