General Motors

For this internal communications campaign, General Motors wanted to inform their employees that they had the flexibility to customize their corporate benefits packages. Instead of a rigid, one-size-fits-all approach, collaborators could choose the perks that best fit their individual needs, ranging from medical care and dental plans to savings on vehicles.

To communicate this visually, we developed the concept "Con GM Benefits, Arma tu propio plan" (With GM Benefits, Build your own plan). By utilizing iconic toy building bricks to construct scenes of the various benefits—such as a visit to the dentist's office —the campaign provided a playful, instantly recognizable metaphor for assembling a tailored package piece by piece.