Bonafont

To highlight the functional and emotional benefits of staying hydrated, we tapped into a scientifically backed yet universally understood truth: being dehydrated can put you in a terrible mood. The campaign introduces "Deshidratadas Anónimas" (Dehydrated Anonymous), a support group for women dealing with the comedic consequences of their dehydration-induced outbursts.

In this spot, Claudia confesses to an over-the-top reaction involving her mother-in-law and a plate of rice. The dramatic, slow-motion climax perfectly illustrates the "heavy," irrational feeling of a bad mood. By drinking Bonafont, the tension dissolves, positioning the water as the refreshing cure that helps you regain your balance and feel physically and emotionally "ligera" (light).